The User Roles Addon for WP Fusion lets you link the user roles on your WordPress site with tags in your CRM — whenever a role changes, tags are added (or removed), and when tags change in your CRM, the corresponding role can be updated. You can set it so that a user role applies tags, or you can setup a linked tag so that the tag ↔ role connection is bidirectional. This way you can automate who gets what access and keep your marketing data and site permissions in sync — all without writing code.